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How Product Managers Can Use User Segmentation for Product Analytics

User segmentation is the process of dividing users into groups based on shared characteristics. This can be done based on demographics, behaviors, goals, or any other relevant factor. By segmenting users, product managers can get a deeper understanding of their needs and pain points.

Editor 09/13/2023

Software

Unleashing the Power of Product Analytics: Matomo

Matomo, the open-source analytics platform, offers data privacy and real-time insights, ensuring optimal website performance.

Editor 09/12/2023

Articles

The Importance of Integrating User Feedback and Surveys with Product Analytics

Integrating user feedback and surveys with product analytics is a powerful way to improve your product. By combining qualitative and quantitative data, you can get a deeper understanding of your users and their needs.

Editor 09/12/2023

Articles

Product Analytics and LGPD: How to Stay Compliant

Learn how to stay compliant with Brazil's General Data Protection Law (LGPD) when using product analytics. This blog post covers the key steps you need to take, including identifying personal data, obtaining consent, and protecting data.

Editor 09/11/2023

Articles

Understanding Funnel Analysis

Mastering user behavior is essential. Funnel analysis, a key component of product analytics, provides the roadmap to achieve this. It enables businesses to understand the user journey, identify drop-off points, and optimize every step for higher conversions. In this guide, we'll explore the fundamentals

Editor 09/11/2023

Metrics

Metrics Explained: Daily Active Users (DAU)

Discover the power of DAU metrics for your business success. Learn how Daily Active Users drive growth and engagement.

Editor 09/10/2023

Metrics

Metrics Explained: Monthly Active Users (MAU)

"Climbing the digital ladder demands more than just a website. Discover how our SEO expertise can drive your success.

Editor 09/10/2023

Articles

Predictive Analytics for Product Managers: A Game-Changer

Discover the transformative power of predictive analytics for product managers. Elevate personalization, enhance products, and boost success with data-driven insights.

Editor 09/09/2023

Guides

Behavioral Segmentation: A Guide for Product Managers

Unlock product success with behavioral segmentation. Learn to understand customer behavior and create targeted strategies for growth.

Editor 09/08/2023

Articles

A/B Tests: Your Blueprint for Product Improvement

Discover how A/B testing empowers product managers to measure and optimize product changes effectively. Elevate your product's success with data-driven insights!

Editor 09/07/2023