Piwik, now known as Matomo, is an open-source web analytics platform that empowers website owners to track and analyze visitor behavior. As a privacy-focused alternative to Google Analytics, Piwik allows users to have full control over their data, ensuring compliance with data protection regulations. The platform provides detailed insights into website traffic, user interactions, and conversions, enabling businesses to make informed decisions to improve user experience and achieve their digital goals. With customizable dashboards, real-time reporting, and robust data visualization, Piwik provides a powerful analytics solution for businesses of all sizes.
