Metrics are quantifiable measurements used to track and assess the performance of a product. These data points help product managers evaluate user behavior, product usage, and business objectives to make informed decisions and drive product success.
Mastering user behavior is essential. Funnel analysis, a key component of product analytics, provides the roadmap to achieve this. It enables businesses to understand the user journey, identify drop-off points, and optimize every step for higher conversions. In this guide, we'll explore the fundamentals
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