Google Analytics is a popular tool for tracking website performance, but can it also be used for product analytics? This article explores how Google Analytics, including its latest version, Google…

TikTok has become a giant in the social media world, and understanding its analytics is key for anyone looking to succeed on the platform. This guide will walk you through…

Attribution models in Google Analytics 4 (GA4) are essential for understanding how different marketing channels contribute to conversions. These models help marketers make informed decisions by assigning credit to various…

Companies must be agile and responsive to changing customer demands and market conditions in today's fast-paced digital marketplace. This is where the synergy between product analytics and dynamic pricing becomes…

In the data-driven world in which we live, Product analytics has evolved from basic metrics into a sophisticated tool essential for business success. Initially, companies used rudimentary methods to track…

SaaS businesses rely heavily on data to understand their performance, customer behavior, and growth opportunities. By monitoring key performance indicators (KPIs), SaaS owners can make informed decisions that drive revenue,…

The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) marked a significant evolution. Universal Analytics has been the backbone of web analytics for years, providing businesses with insights…