Explore the transformative world of Analytics 2.0 with Avinash Kaushik's insightful guide, where data becomes a narrative and customer-centricity is the compass for online success. Kaushik's holistic approach, outlined through real-world examples and a robust framework, propels readers beyond traditional analytics methodologies. From understanding the customer journey to breaking down data silos, this book is a roadmap for businesses seeking actionable insights. Embrace the art and science of Analytics to elevate your online strategy and drive tangible business impact.