measurement and metrics

Balancing Measurement and Metrics in Product Analytics

Discover the crucial distinction between measurement and metrics in product analytics instrumentation. Learn how understanding this difference can enhance your data analysis and decision-making processes, ultimately leading to improved product development and user experiences.
Total cost of ownership

Digital Analytics: Exploring Costs Beyond Licensing

SEO Meta Description: Explore the comprehensive breakdown of digital analytics product costs beyond licensing fees. Learn about factors like implementation, adoption, governance, maintenance, and integration that contribute to the total cost of ownership. Discover how evaluating these elements can impact the overall value of your digital analytics investment.