Posts by Editor

Google Analytics is a popular tool for tracking website performance, but can it also be used for product analytics? This article explores how Google Analytics, including its latest version, Google…

In the data-driven world in which we live, Product analytics has evolved from basic metrics into a sophisticated tool essential for business success. Initially, companies used rudimentary methods to track…

Companies must be agile and responsive to changing customer demands and market conditions in today's fast-paced digital marketplace. This is where the synergy between product analytics and dynamic pricing becomes…

The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) marked a significant evolution. Universal Analytics has been the backbone of web analytics for years, providing businesses with insights…

Uber's surge pricing exemplifies how dynamic pricing can effectively balance supply and demand in the ride-sharing industry. This strategy employs real-time data and advanced analytics to ensure that the needs…

SaaS businesses rely heavily on data to understand their performance, customer behavior, and growth opportunities. By monitoring key performance indicators (KPIs), SaaS owners can make informed decisions that drive revenue,…