DigitalProductAnalytics.com Editor.

Navigating Healthcare Analytics with HIPAA Compliance

In the realm of healthcare analytics, product managers are crucial for ensuring HIPAA compliance. Discover key considerations to protect patient data while maximizing the power of data-driven decision-making.

Editor 09/16/2023

Articles

Heatmaps: The Secret Weapon for Product Managers

Heatmaps are a powerful tool that product managers can use to understand how users interact with their products. By analyzing heatmaps, product managers can identify areas of improvement, optimize user experience, and increase conversion rates.

Editor 09/14/2023

Articles

How Product Managers Can Use User Segmentation for Product Analytics

User segmentation is the process of dividing users into groups based on shared characteristics. This can be done based on demographics, behaviors, goals, or any other relevant factor. By segmenting users, product managers can get a deeper understanding of their needs and pain points.

Editor 09/13/2023

Software

Unleashing the Power of Product Analytics: Matomo

Matomo, the open-source analytics platform, offers data privacy and real-time insights, ensuring optimal website performance.

Editor 09/12/2023

Articles

The Importance of Integrating User Feedback and Surveys with Product Analytics

Integrating user feedback and surveys with product analytics is a powerful way to improve your product. By combining qualitative and quantitative data, you can get a deeper understanding of your users and their needs.

Editor 09/12/2023

Articles

Product Analytics and LGPD: How to Stay Compliant

Learn how to stay compliant with Brazil's General Data Protection Law (LGPD) when using product analytics. This blog post covers the key steps you need to take, including identifying personal data, obtaining consent, and protecting data.

Editor 09/11/2023

Articles

Understanding Funnel Analysis

Mastering user behavior is essential. Funnel analysis, a key component of product analytics, provides the roadmap to achieve this. It enables businesses to understand the user journey, identify drop-off points, and optimize every step for higher conversions. In this guide, we'll explore the fundamentals

Editor 09/11/2023